Veganism He has inspired and supported millions of people around the world to test veganism since they started working in 2014, with participants from almost all countries. They usually do it because of the short -term challenges that invite people to try the food option vegan For short periods. On this occasion his proposal is: ‘7 days for chickens’.
This NGO He works together with various companies to increase vegan options on the market and to make veganism more visible and accessible Thanks to the cooperation of national and international media.
The Veganuary Vision is simple: they want a vegan world. A world without animal farms or slaughterhouses. A world where food production does not destroy forests, does not pollute rivers and oceans, does not wors climate change or take populations of wild animals to extinction.
Veganuary: veganism for the world
And what happens when it ends in January? Well, according to the survey that Veganism performs every year*, 81% of Participants who tested veganism in January 2025 stated the intention of making permanent and significant changes in their diet after the challenge.
98% also said I would recommend trying their families and friends, a figure that remains stable that year after year, After more than a decade work in Veganuary Worldwide.
To continue to promote 100% vegetable food, the NGO plants different campaigns in the spring and summer. The First of all, ‘7 days before chickens’, which is held between April 28 and May 4, And he focuses on giving ideas and supporting all those people who want to leave chicken and eggs outside the menu and opt for delicious, healthy and sustainable vegetable alternatives.
The chickens, Either because of their meat or for their eggs, they have the sad record of the species that kill the most on our planet, only behind the fish. It is estimated that 206 million chickens are sacrificed for human consumption every day.
These figures hide lives of suffering from each of those individuals, Serious risks to public health with diseases such as Aviar flu and a lot of uninterrupted infection for the planet.
To contribute to the solution, they contribute to the ‘7 days before the chickens’ Veganuary, influencers and brands such as the Vanetta Vegetable Protein Store, which, It is launching a special package of Milanesas from Non-Pollo, Soy style and Seitán Adobo style, offered on the occasion of the campaign.
Excellent alternatives to meat
The price -enhancing sausage with pumpkin, squash, will have a discount code about its products and NUVEG, dried food ready to prepareIt offers its egg and vegan chicken substitutes on the curry at a special price during the week.
The restaurant vegan Santa y Pura Madrid, on the other hand, offers his chicken type Hamburger and the vegetable store LA Vegan Del born, in Barcelona, It offers some of its alternative products for eggs and chicken at special prices.
Moreover, just in time for the ‘7 days for the two expected new products from Hea on the market come on the market: Breast and hamburger -style chicken
«Veganuarium It goes a lot after January, with our spring and summer campaigns we strengthen the guidance and the means to encourage people to choose vegetable alternatives in their diet, Companies also offer the opportunity to expand and promote their range of vegetable products, ”says Amanda Romero, director of the NGO in Spain.