IN RECENT YEARS, THE MEDIA WORLD HAS WITNESSED A TRUE REVOLUTION THANKS TO AN EVER INCREASING FORMAT OF ENTERTAINMENT AND INFORMATION: PODCASTS. ONE OF THE MOST INTRIGUING PODCASTS RECENTLY ATTENDED IS “PODCAST BIODIVERSO” HUSBAND 3 BEES, TO SPREAD AWARENESS ABOUT BIODIVERSITY
Podcast: what a strange word
Born as a kind of evolution of radio “on request”Podcasts have reached a large audience and provide content on a wide range of topics, from pure entertainment to expert knowledge.
One of the most intriguing to stand out lately is “Podcast Biodiverso” By 3beean innovative production that takes the approach of snack learningi.e. learning in small modules, to spread awareness about biodiversity and the environmental challenges that surround us
But what exactly are the podcast? Born at the beginning of the new millennium, podcasts are digital audio files that can be accessed anytime, anywhere via the Internet. This new format made it possible for users to listen to programs on topics of interest to them, freeing them from the tight schedules of radio broadcasts.
And it is for these reasons that they are gaining traction at an unprecedented pace in the increasingly dynamic digital media landscape.
According to Digital Audio Survey 2023 By Himself, Italy listeners reached an impressive 39% among 16-60 year olds, equivalent to approximately 11.9 million people (monthly). This represents a growth of 36% compared to the previous year, underscoring the unstoppable rise of this entertainment and information format.
Un-medium, anytime, anywhere
The podcast, a medium that lends itself to listening “always and everywhere”or at any place and time, fits perfectly in the context of continuing education and is also becoming crucial for companies. Its flexibility allows users to learn what it is even while performing other activities, and is in perfect harmony with the growing trend of snack learning or learning in small doses.
An innovative concept that proves particularly effective in modern times, where time is a precious commodity and speed of learning is essential. The podcast therefore offers a perfect solution for those who want to enrich their knowledge flexibly, without having to spend a long time on it.
In this scenario, 3Beenaturetech, a leader in developing technologies for biodiversity protection, announces the launch of its first podcast show: “Podcast Biodiverso”, six episodes broadcast every three weeks. Available on platforms such as YouTube e Spotifythe program stands out for its unique ability to weave together irony, lightheartedness and information, breaking down the barriers that often hinder scientific dissemination.
But let’s get to the heart of the matter…
The focus of the episodes
The first season of “Podcast Biodiverso” covers a wide range of topics, from the importance of human relationships to environmental protectionto environmental activism, from mosquito extinction to nuclear energy, from the future of the mountains to sports (such as downhill skiing) and hunting.
Each episode manages to transform complicated scientific and ecological topics into compelling conversations, through an accessible language, free from all those linguistic and cultural barriers that often accompany scientific dissemination.
Furthermore, the podcast speaks directly to a wide range of listeners, not only those already immersed in the world of ecology, but also sustainability professionals on the go.
The ability to listen “Podcast Biodiverso” while you’re on the road, it offers a practical way to stay informed about the latest discoveries and debates in the field of biodiversity. And again: discussions about sports infrastructure, energy, travel and food.
The podcast that gives a voice to biodiversity
Two exceptional guests guide listeners on this inspiring journey: Virginia CastellucciHead of Sustainability at 3Bee and former coordinator of the Academy projects for business partners and Vincenzo Rizzienvironmental scientist at 3Bee.
The show will also be animated by high-profile guests: scientists, journalists, communicators and sustainability professionals, who will be called upon to delve deeper into topics of daily interest from an environmental perspective.
Featured guests include those who will make every episode an unforgettable experience Stefano Caserini, environmental engineer and professor of climate change mitigation; Maurizio Casiraghiprofessor of zoology and evolution and vice-rector of education at Bicocca University of Milan; Sofia Farinaclimatologist and doctoral student in environmental sciences; Marta Maroglioclimate activist; Nicolò Mottadellinature advisor for the Stelvio Park e Luca Romanoknown as “lawyer of the atom”.
Discovering the connections between biodiversity and everyday life: the “Podcast Biodiverso”
What makes it unique”Podcast Biodiverso” is his ability to transform insights, direct experiences and real stories into an ongoing source of inspiration.
«At 3Bee, disclosure is a fundamental pillar and from our expertise we wanted to create a real tool to connect people and companies in a constructive dialogue about the environment and biodiversity – says Virginia Castellucci -. “Podcast Biodiverso wants to make every listener an ambassador of change and provide the necessary tools to understand and increase our impact on the environment, even in the business context».
We know 3Bee
Recognized by the European Union as a partner for the development of the first certified biodiversity credits, 3Bee has implemented regenerative projects in collaboration with more than five hundred companies in ten countries, allowing them to actively contribute to protection of biodiversity. The company is not limited to the private sector, but also works with research centers, schools, farmers, growers and citizens, emphasizing the importance of safeguarding biodiversity.
Since its founding, 3Bee has woven a network of more than three thousand biodiversity farmers, installed more than five thousand IoT (Internet of Things) sensors and regenerated more than 40,000 hectares of land.
Con “Podcast Biodiverso”3Bee therefore repeats its leading role in the field of natural technology and the protection of biodiversity, demonstrating how technology and innovation can be effective tools in environmental dissemination and education.
Focus on the bees
Among 3Bee’s flagship innovations, they stand out Hive Techa 4.0 beehive equipped with a network of IoT sensors to monitor bee well-being; Spectruman automatic fauna counting system, specialized in the detection of pollinating insects, that uses artificial intelligence to recognize the different species and Floraa system of neural networks for the analysis of plant biodiversity, developed in collaboration with the European Space Agency (ESA).