AT A TIME WHERE THE WORLD IS FACED WITH UNPARALLELED ENVIRONMENTAL CHALLENGES, IT IS ESSENTIAL THAT THE CINEMA INDUSTRY ALSO COMMITS ITSELF TO THINK ABOUT HOW IT CAN REDUCE ITS ECOLOGICAL IMPACT. THE “CINEMATOGRAPHER BRUNCH”SCHEDULED FOR SUNDAY OCTOBER 6, 2024 IN THE SUGGESTIVE SETTING OF LARGO LOCATION IN ROME, PROFILES AS AN EVENT OF EXTRAORDINARY IMPORTANCE. THE MEETING IS INTENDED TO FOLLOW THE UNITED NATIONS 2030 AGENDA
Cinematographer’s Brunch: an unmissable event for sustainable cinema
Il Cameraman‘s Brunchwas first coined in September 2022, during the 79th Venice International Film Festivalthanks to the initiative of Bladerunner and Fabrique du Cinéma, in collaboration with Zen2030 and the Chiaroscuro Collective.
Since then, the event has become an important platform for sharing ideas, experiences and best practices aimed at reducing the environmental impact of film productions.
A necessary initiative for the future
The relevance of the initiative is increased by the growing awareness of climate change and the need to adopt responsible practices in every sector, including the film industry.
At a time when the world is facing unprecedented environmental challenges, it is essential that the film industry also commits to thinking about how it can reduce its environmental impact.
This event fits perfectly into the context ofUnited Nations Agendaa global action plan with 17 Sustainable Development Goals (SDGs) to be achieved by 2030.
But what concrete measures can the film industry take to promote a responsible and sustainable model?
Sustainable practices in cinema: towards a responsible future
The adoption of environmentally friendly production methods represents an important step for the film industry on its journey there sustainability.
Concrete measures such as the use of renewable energy e recycled materials Not only do they allow us to significantly reduce the impact on the environment, but they also help promote a model of sustainability more responsible entrepreneurship.
For example, implementing green energy sources such as solar and wind power can power film sets and production studios, while using recycled or biodegradable materials for sets and costumes can reduce the amount of waste produced during filming.
Furthermore, the film industry has an inherent power to engage public opinion. By harnessing the narrative power of cinema, filmmakers can raise awareness of sustainability issues by creating works that not only entertain, but also inform and inspire.
Stories told on the big screen can serve as powerful catalysts for change. emphasizing the importance of environmentally friendly and sustainable living.
Through the creation of charismatic characters and compelling plots, cinema has the ability to influence the mindset and perceptions of the audience, making it an effective tool to convey the urgency of green action.
Films that tackle environmental issues, that tell stories of resilience and sustainable innovation, can raise collective awareness of ecological issues.
This approach not only contributes to the formation of an ecological awareness in society, but also encourages people to think about their habits and daily choices.
In this way, the film industry can play an active and responsible role in the fight for sustainabilitybecoming a shining example of how art and innovation can intertwine to promote a greener and more equitable future.
A meeting of excellence and skills in an evocative location
The brunch takes place in the charming Largo Venue, located in the San Giovanni district, one of Rome’s most historic and vibrant neighborhoods. This versatile location is known for its rich cultural offer, which ranges from events, concerts and artistic initiatives, making it the ideal stage for events dedicated to sustainability and innovation in the film world.
The event will bring together prominent personalities who have demonstrated a strong commitment to the fight for sustainability. Among the participants there will be Alfonso Pecoraro Scanioformer Minister of the Environment and current Chairman of the General Council of UniVerde Foundationwhose experience in environmental policy will be invaluable in designing effective strategies.
Valentina Petrinijournalist and presenter, known for her talent in raising public awareness of environmental issues, will bring her voice to stimulate important discussions. Stefano Zagodirector of Teleambiente, will represent responsible information, while Simonetta Lombardofounder of Cinema in greenwill provide an innovative vision on how the film industry can become a model of sustainability.
These figures, along with representatives from Green Cross Italy and the Chiaroscuro Collective, will spark a lively and constructive debate, underscoring the need for a collective approach to sustainability.
A creative and sustainable program: the Eco Set at the Cinematographer’s Brunch
A highlight of the event will be the lecture entitled “Eco Set”, in which industry experts will participate, such as Paolo Carnera, Giacomo Spaconi, Lorenzo Vecchi, Daniele Marrocu, Florencia Santucho, Filippo Maria Gargani and the Chiaro Scuro Collective. These professionals will share experiences and visions to promote greener and more responsible cinema and thus contribute a collective reflection on the adoption of sustainable practices in the film industry.
Moreover, they will take place “pitch” of young talents from Generation Z, i.e. concise and persuasive presentations in which aspiring filmmakers and creatives have the opportunity to illustrate their ideas, projects or works to a selected audience, which may include producers, investors and film industry professionals.
In this context, Naba Academy’s Z-Pitch offers students the opportunity to express their artistic visions and narrative concepts, presenting their ideas for short films, documentaries or other audiovisual works. The presentation of Dam Academy film projects provides an additional space for young creatives to share their work and receive feedback.
These pitch sessions not only provide exposure to attendees, but also serve as opportunities to build networks and make meaningful connections within the film industry.
The media partnership with Teleambiente and Luce Mag guarantees wider dissemination of the content developed during the event, reinforcing the message of sustainability.