THE COSMETICS INDUSTRY IS COMMITTED TO BEING GREEN, WITH THE OBJECTIVE OF BECOMING A LEADER IN SUSTAINABILITY
Green cosmetics: a necessary evolution
The green industry is making more and more space in today’s world, involving everyone productive sectorsincluding cosmetics. As reported by the Ansa news agency, Benedetto Lavinopresident of Cosmetics Italyunderlined that «The turnover of cosmetics characterized as natural and sustainable is clearly growing and currently represents 25% of the market, exceeding 3.1 billion euros in the last year».
Therefore, more and more consumers are choosing to purchase products greenwhich respect the environment.
A conference on sustainable cosmetics to raise consumer awareness
in recent days, all’Bocconi University of Milan, a conference entitled Beauty, well-being and sustainability: role, objectives and contributions of the cosmetics industryorganized by GEO – Green Economy Observatory of Bocconi University, in collaboration with Cosmetica Italia.
The event, part of Milano Beauty Week 2024explained how cosmetics and respect for the planet can go hand in hand for the realization of a sustainable future.
The Observatory on the sustainability of the cosmetics sector
During the meeting, the first one was presented Observatory on sustainability in the cosmetics sectoredited by Fabio Iraldo of Bocconi University and the Sant’Anna School of Advanced Studies in Pisa. The focus of the Observatory is to monitor, report and enhance existing sustainability practices, and push the market for continuous improvements.
The cosmetics industry, represented by multinationals and small and medium-sized enterprises (SMEs), is demonstrating a ever greater commitment in the use of actions that contribute to reducing waste and using environmentally friendly materials. Without neglecting the importance of transparency towards consumers and stakeholders.
That’s why, experts like Simona Fontana of Conai e Silvia Scalia of GS1 Italy, discussed how collaboration along the entire supply chain can accelerate the adoption of sustainable practicesthus ensuring benefits for both the sector and the environment.
Challenges, objectives and opportunities in green cosmetics
During the conference, two round tables dedicated to sustainability and the role of cosmetic companies were held. Among the participants, Stefano Brun di Shiseido Emea, Amber Martone of ICR Cosmetic Industry Assembled and Domenico Scordari from N&B Natural is Better shared their experiences and challenges in making production greener.
One of the fundamental objectives that emerged from the conference was to show how the sustainabilityin addition to being a moral obligationcan become a competitive lever for businesses. The cosmetics sector is in fact increasingly oriented towards investing in sustainable innovationwhich includes not only more natural formulas, but also reduced and biodegradable packaging.
Second John Chave, General Manager of Cosmetics Europethe regulatory evolution of the European Union will push companies even further towards sustainable practices, thanks to projects such as “Commit for Our Planet”which aims at a common commitment on the part of all industrial entities.
The role of institutions
He couldn’t miss the conference Gilberto Pichetto FratinMinister of the Environment and Energy Security, who, at the end, underlined the importance of institutional support in encouraging the transition of companies to a more sustainable model. Environmental policies, in fact, play a decisive role in facilitatingadoption of good practices and in creating an environment conducive to green innovation.
A look at the future of green cosmetics
Companies, as well as institutions and individual citizens, are sincreasingly aware of the importance of sustainability. For this reason, it is important to continue to raise awareness and promote meetings and events, such as the conference organized by Bocconi and Cosmetica Italia. A way to make the world of beauty known no longer just from one aesthetic point of view, but also moral.