Recently, Carrefour has presented the results of the first study on healthy eating and consumption habits that was done in Spain. Thanks to them, the organization has established measures and commitments that enable it to provide valid and effective responses to the needs of its customers under its Act for Food initiative.
Carrefour has presented the I Study on Consumption Habits and Healthy Eating in Spain. A report that delves into habits and nutrition that the company has built on a base of 8,000 customers from all over Spain.
The conclusions were presented at a press conference by Elodie Perthuisot, executive director Carrefour Spain, which has stated: “Our customers expect new solutions to eat betterto live a healthier and more accessible life. We have a responsibility towards our customers and we want to take it upon ourselves. For this reason, we launched a study to understand what they need and our response is a great initiative that provides them with real solutions to promote healthy eating.”
The research shows that food is their thing for 97.6% of Spaniards priority to live a healthy life. Per age group, the groups under 25 and over 65 are the groups that believe they have a style healthy life. 88.5% indicate that they would like to improve their diet, although for 56% the price makes it difficult to achieve a healthy diet.
In line with the above, Carrefour is committed to implementing various initiatives that allow for giving real solutions for your customers’ needsof which five commitments stand out:
fresh products
Regarding fresh products, which are the most important factor related to healthy eating and of which Carrefour is the most important factor 90% of national fruit and vegetable suppliers. In fact, it offers 100% products of Spanish origin all year round, such as lemon or potato.
As of today, the company is committed to offering a range of fruit and vegetables for €1available every day in their stores. Furthermore, if the customer finds the product unavailable, Carrefour returns the difference.
On the other hand, the company is committed to working with more than 50 new local suppliers by 2025, half of which are from KM0. The goal is to stability of local producers in addition to promoting the gastronomic richness of each area.
Less additives and reformulation
Motivated by the population’s growing interest in healthier products, the company has already done just that eliminated 118 additives in branded products Carrefour.
Carrefour strives to reformulate more than 100 own-brand products annually reduce fats, sugars or saltuntil reaching 780 articles by 2026.
In addition, guarantees the taste of reformulated products through the Carrefour Best Taste Awards, endorsed by more than 5,000 customers. They are now available in all their formats and carry the Best Flavor Award seal, which guarantees the taste, texture and quality of the products after their reformulation.
war on sugar
In terms of product consumption 0% added sugarsCarrefour has a specific range of 900 references, of which 180 are Carrefour brands.
The chain is committed to Reduce 46 tons of sugar by 2024 and reach 100 tons in 2026, expanding the range to 1,000 references next year.
Carrefour BIO products
In terms of organic products, Carrefour, which launched its first reference in 2002, is the leader in this market by offering the widest and most accessible range in Spain. The company is committed to offering starting today 400 organic products for less than €2.
Food waste
As far as food waste is concerned, it remains one ongoing issue in Spanish homes. Carrefour offers a 50% discount on products for direct consumption, a range of products from fresh surpluses and also avoids the waste of 880,000 food parcels with Too Good To Go.
The company is committed to achieving this zero food wastethe first and only distribution company certified by AENOR.
Carrefour reiterates its commitment to ensuring that its customers have access to healthy and affordable products. This is in line with its mission to lead a food transition that embraces everyone. “We all deserve the best at the best price” is the motto of their Act For Food initiative.