The entire circuit of the leading company in the cinematographic exhibition of Spain already has 100% renewable energy. Seen for three years, the agreement will avoid the issue of 10,089 tons of co2Equivalent to the absorption capacity of a forest of 1,008,900 trees. This alliance reinforces the use of both entities with environmental age and offers viewers the opportunity to enjoy films with the best technology in a more ecological environment.
Cinesa, leading film exhibition company in Spain
Strengthened his dedication to the environment by becoming a member of Iberdrola, who will offer renewable energy to all the film rooms of his country. With this agreement, the 35 cinemas of the company, distributed in 11 autonomous communities, can work with 100% renewable electricity, which will ensure that the issue of 10,089 tons of co2 In the next three yearsthe equivalent of what a forest could absorb 1.008,900 trees.
In addition to reconfirming his dedication to ecological sustainability, Cinesa It also achieves through this strategic alliance improves the experience of its customers, increasingly aware of care and respect for the environment.
The nearly 15 million annual visitors who have access to the company’s circuit can therefore enjoy films with the best image and sound technology in more respectful spaces with the planet.
The agreement extends to the large screen, the environmental benefits of the initiative ‘Ibertrola green theaters‘With which electricity already offers renewable energy to 16 emblematic theaters in Madrid, which consolidates its dedication to carbon tube and sustainable entertainment.
Annotation
Ramón Biarnés, Managing Northern Director and South Europe of Odeon Cinemas GroupRepresented in Spain by Cinesa, notes: “The world of culture has never been aware of efforts to build a better planet. Both we and the vast majority of our customers are aware of the urgency of the low -carbon of the planet, and that is why we are determined to get the most out of this collaboration that we start with iberdrola. The use of renewable energy sources in our cinemas is great news that adds excellence to the experience we have been offering in our rooms for years.
For his part, Elisa Yarte, head of brand, advertising, media and sponsorship of Iberdrolaexplains: “Cinesa is a natural partner in our mission to integrate sustainability in all areas of daily life. We believe that we can really have a substantial impact to work together and take a new step in our immersion in the cultural world. We hope that Cinefielen share our enthusiasm for the social and environmental earth that these cinemas can contribute, which today will only consume 100% renewable energy“.
Within the framework of this collaboration between the two companies, some Cinesa cinemas will have their own Iberdrola room, which will illustrate the cooperation between the two entities with a special branding. The first is already operational in Cinesa Las Rozas (Madrid).