Ecotourism is a tourist practice in which, in a balanced way, The pleasure of natural spaces and paths of users, With the dedication to do this ethically, sustainable (in his three pillars: social, economic and environment) and positive.
Nasty Not only require a compromise of users of usersBut the leisure and tourist sites must offer a series of clear clear benefits in favor of sustainability. Ecotourism is not only a tourist thing, but also of spaces, operators etc.
Ecotourism for the roads of Spain
The Minister of Agriculture, Fisheries and Food, Luis Planas, has argued For a network of natural roads That “not only grows in kilometers, but also in quality and value”, to accommodate and function business initiatives as a real engine of rural development in Spain.
In that sense, Planas of great interest is considered as the formal cooperation of the ministry with the Public Company Tourism Paradores de España for Create synergies that make it possible to set up information exchange channelsAs well as adding forces to promotion actions, among other things.
Luis Planas has visited the position that the Ministry of Agriculture, Fisheries and the Food has at the International Tourism Fair (Fitur), after a meeting with the President of Paradores, Raquel Sánchez, with which he has Advanced in the new cooperation framework.
The minister has appreciated that the strengthening of cooperation between natural roads and hostels “multiplies the attractions of our routes”, thanks to the single, modern and quality image that hostels, both nationally and internationally, project. It is a relationship for mutual benefit and that can make a significant contribution to the Knowledge of our heritage and the promotion of sustainable tourism And quality, the minister said.
Likewise, the head of agriculture has reported how it continues to improve in the expansion and improvement of natural paths Make a interconnected roads In which the large axes that run through different autonomous communities have priority. In this respect, he indicated the investment of more than 12 million euros in working in seven autonomous communities last year.
Minister Luis Planas also reminded the importance of the promotional aspect and that the intense campaign «Natural roads, choose your path«, Developed in 2024, has succeeded in positioning the Natural Roads brand in the imaginary of many Spaniards. This year the Ministry in Fitur presents a new promotion campaign, “All Roads Lead to Rome”, for which four scents were created by the essence of many other paths (Cantabrian mountain range, La Palma, Camí de Cavalls and via green oil in Andalusia) .
Another news this year will be the launch of a passport of natural roads that, such as the Compostela, will serve to certify the real tours. It is an initiative that will be enabled in 47 of the more than 130 routes and each route will have the design of a specific seal that identifies its singularity.
The passport can be downloaded in the Natural roadsideand the information of this initiative is available in This address. It is the tenth opportunity that the ministry participates in Fitur with an exhibitor of almost 200 square meters in Pavilion 9 of the fair and identified with the number 9c14.
There will be activities, such as the round tables “tourist activities that have been developed to stimulate rural development in the environment of natural roads” and “natural paths and entrepreneurship”; presentations, such as the ‘study of the socio -economic impact of natural paths’; or presentations of groups of Rural development on Ecotourist Project Success FallsOriented on the optimization of the opportunities offered by natural paths for the impetus of the rural areas to which its influence achieves.
This year, accessibility will also experience a reinforcement at the state of the Ministry. The space becomes one Fully accessible space in terms of mobility. In addition to broadcasting ‘streaming’, the debatting tables will have translation into the language of real -time ticks and transcriptions.
The ESND will also have a touch card of the natural ways of Spain and Braille information for people with visual disabilities. It will also have a digital totem with generative virtual assistant of artificial intelligence that will offer adapted answers to all questions asked about natural paths. Also visitors You can enjoy a virtual reality experience and travel a number of natural paths by bicycle.