Plma Plaza is a non -profit association founded in 2020 in Milan, which promotes sustainability in the textile industry. Through art, education and training, sensitizing the public on sustainability issues. With sixty volunteers throughout Italy, Plama Plaza is led by President Erica Brunetti and vice -president Marta Griso
Plaza plot: here’s where it is located
PLAZA PLACE It is located in an ex -concierge in the heart of the Giambellino Lorenteggio district of Milan, in via Paolo Signeri 3. The name of the association is a tribute to the Plaza frog, a symbol of a system that we want to transform. Through projects such as theatrical performances, creative workshops and exhibitions, the sustainability It is brought out of the conventional spaces to reach a large and heterogeneous audience. With particular attention to the most fragile neighborhoods.
Plaza plot: the projects
With a multidisciplinary and intergenerational team made up of over 60 professional women, the commitment is to create connections between communities, institutions and businesses to encourage a positive cultural and environmental change. Among our main projects there are:
- Giralamoda, a multidisciplinary performative work that raises on the value of an ethical and circular production
- Free Upcycling workshops (creative reuse) for local communities
- Declù, the first role -playing game dedicated to the impact of fashion on the environment and human rights
The performative work “Giralamoda”
“Giralamoda” It is a performative work that explores the functioning of the fashion industry, mixing theater, dance and fortune telling. In twenty -one shows, the issues of sustainability and ethical production are addressed, to raise awareness of the public on social and environmental damage caused by fashion. A mix of electronic, rock and classic music enriches the journey between topics related to sustainability.
Refashion and Upcycling workshops
PLAMA PLAZA organizes Refashion and Upcycling practical workshops, where participants can transform old garments into new creative pieces. These workshops, which took place mainly in the Giambellino Lorenteggio district in Milan, promote social inclusion and the importance of reuse in fashion, increasing awareness of sustainability through artisan techniques.
The game “Declù – No to the last dress”
“Declù” It is a role -playing game that aims to raise awareness of the impact of the fashion industry. Through the collaboration between the participants, the game stimulates reflections on the themes of sustainability, having fun and involving the players in an ironic and aware experience. The game was created by a team of twelve passionate women of fashion and sustainability, with the support of urban regeneration experts, gaming and fashion history.
But also many other leeks …
The editorial project “Texture”
“Texture” It is an editorial project that represents the collective voice of Trama Plaza. This publication, both digital and paper, explores sustainability through art, analyzing the connections between these two worlds. The goal is to create an artistic and innovative product that stimulates reflection and action towards more sustainable practices.
The exhibition “Fashionable since 1948”
The exhibition “Fashionable since 1948” It took place in Milan in February 2024 and is dedicated to the rights of the workers of Italian manufacturing in fashion. Curated by Erica Brunetti and Laila Bonazzi, the exhibition wanted to sensitize the public on the value of ethical work, presenting the best practices of seven companies that promote sustainable production and respectful of workers’ rights.
Sustainable fashion agenda
L’“Sustainable fashion agenda” It is a weekly publication that collects the main events in Italy dedicated to sustainable fashion. Curated by over forty professional women, this agenda facilitates access to events, workshops and fairs, promoting the culture of sustainability in the textile sector. It was launched in 2020 to keep the public informed about developments in this field.
The Alan Kurdi park for urban regeneration
The Alan Kurdi park, inaugurated in July 2024 in Milan, is the result of an urban regeneration project. PLAMA PLAZA, in collaboration with the Town Hall and other local realities, manages an area of the park, where events and projects are organized in favor of social and cultural integration. The first event was a sewing laboratory and repair of used garments, aimed at promoting reuse and sustainability in the community.
To find out more
In an interview with the online newspaper “Italy that changes”, the president, Brunetti, tells the birth of the project, inspired by the documentary The True Cost, who made it aware of the negative impact of the Fast Fashion. PLAMA Plaza thus transformed into a collective of about sixty women engaged in sustainable fashion initiatives and urban regeneration.
The project aims to involve the inhabitants, offering educational and cultural opportunities, such as the Swap Party organization where teenagers can exchange objects and clothing.
The Association collaborates with public bodies such as the Municipality of Milan and the Ministry of Culture, foundations such as Moleskine and Cariplo, as well as with reality of sustainable fashion, including the fashion chamber. Thanks to a strong team spirit and driving Erica Brunetti, Plaza plot continues to grow as a reference point for a more ethical and inclusive textile sector.