The One Mission, One Planet project, promoted by Justonearth in collaboration with Marevivo, Bat Italia and Udinese Calcio, introduces artificial intelligence in the environmental management of the stadiums. The Bluenergy Stadium in Udine thus becomes the first Italian sports facility to experience an innovative system to monitor and reduce the ecological impact of events
The environmental impact of sporting events: a silent emergency
The stadiums represent one of the most critical spaces from an environmental point of view. Each event recalls thousands of fans, generating a high consumption of resources and a huge amount of waste in a few hours. Disposable plastic, food packaging and advertising flyers accumulate rapidly, often without an effective collection and disposal system. The incorrect distribution of containers for the differentiated and poor awareness of the fans make the recovery of recyclable materials difficult. Which, transforms sports facilities into waste epicenter.
Pollution is not limited to solid waste. The lighting, the maxi-media and the heating or cooling systems consume large quantities of energy: all factors that contribute to the increase in CO₂ emissions. To this is added the impact of mobility.
Most of the fans move in the car, congestion the traffic and increasing polluting emissions. This is why, without targeted management, each game can turn into a highly impactful event on the environment.
Faced with these problems, an innovative approach has become essential that goes beyond traditional measures and uses technology to optimize resources management.
Artificial intelligence at the service of the environment
To deal with the environmental critical issues of sporting events, One Mission, One Planet It makes use of the technologies developed by Justonearth, an Italian startup specialized in the application of artificial intelligence for the sustainable management of urban and sporting environments. The project introduces an advanced infrastructure that combines Machine Learning and GIS systems (Geographic Information System), allowing you to collect and analyze real -time data on the environmental impact of the matches.
The heart of this innovation is the “digital twin” of stadioa virtual replica that monitors every aspect of the system. This system allows you to precisely identify the areas most subject to the accumulation of waste and provide for the dynamics of disposal, so as to improve the logistics and effectiveness of the waste sorting. The collected data allow you to strategically position the containers for the collection, optimizing their distribution and reducing the risk of indiscriminate abandonment of waste.
According to Massimiliano Agata, Justonearth CTO, this technology represents a paradigm change, because it is not limited to mitigating the environmental problems in retrospect, but prevents them, providing the organizers decision -making tools based on accurate scientific analyzes. The system manages to identify the critical points for abandoning garbage with an accuracy of 98.3%, a fact that demonstrates the effectiveness of the model in improving the environmental management of sports facilities.
A new approach to sustainability in the stadiums
The One Mission project, One Planet does not just optimize waste management, but offers a wider view of sustainability in sporting events. Artificial intelligence allows you to monitor the energy consumption of the stadium. Which, it allows not only to identify the areas where waste occur but also to adopt strategies to reduce electricity consumption and environmental impact.
Another key element is the involvement of the public. Sustainability in stadiums cannot only be based on technological innovations, but must also focus on a cultural change. One Mission, One Planet provides awareness campaigns for fans, encouraging them to adopt more responsible behavior, such as the correct use of containers for separate collection and the adoption of more sustainable means of transport to reach the stadium.
The basic idea is to transform sports facilities into environmental innovation workshops, capable of experimenting and spreading good practices replicable in other structures. The goal is to make the stadiums not only places of sports entertainment, but also models of sustainable management, capable of inspiring other realities to rethink their environmental strategies.
Beyond sport: a large -scale applicable model
The ambition of One Mission, One Planet goes beyond the sports sector. The solutions tested in the stadiums can be applied to any great public event, from concerts to exhibition events, to the management of entire urban areas. The same principles of monitoring and predictive analysis can be used to optimize waste management and energy consumption in any high turnout context.
The initiative shows that technology can become a powerful ally in the ecological transition, transforming traditionally energetic environments into virtuous examples of sustainability. The challenge is now to expand the project, involve new partners and make sure that these innovations become the standard, instead of the exception, in the world of sport and live events.