“Zero Waste” mission. Challenge for a sustainable future

Today, February 5, 2025, 12th National Prevention Day of Food Wasting. In this context, the Zero Challenge 2025-2030 Waste He invited families, schools and companies to participate in reducing food waste. With the help of waste waste, the Speako Lemne -Team From Bologna, a single experiment led

The urgency to reduce food waste: a goal for 2030

Every day, in Italy, around 88.2 grams of food ends up in the waste for every citizen, a fact that, if multiplied on an annual basis, translates into approximately 130.71 euros wasted by each person. This phenomenon not only represents an economic loss on an individual level, but has a devastating impact on the entire food system and on the environment, with a total costs that reaches 14.1 billion euros per year. Equal to a weight of 4,513 million tons of food thrown.

I figures provided byOsservatorio Waste Watcher They emphasize the urgency to tackle the problem, despite the many awareness efforts that have started in recent years.

Worldwide the purpose of the United Nations with theAgenda 2030 is to halve food losses by 2030 (goal 12.3 for sustainable development). Italy, part of this international dedication, is called upon to intensify its interventions to respect this deadline.

To achieve this, every citizen will have to reduce its weekly waste of approximately 50 grams per year. In this way our country will have to reach a maximum of 368.7 grams of weekly waste by 2030, equal to half of the 737.4 grams registered in 2015, the year in which the 2030 agenda was adopted. Although the challenge is difficult, it is still accessible with the collective dedication, a change in daily habits and a greater awareness of the value of food sources.

Andrea Segre: “An ambitious challenge”

“There are only five years to 2030 and there have been 10 years since the acceptance of the Sustainability Agenda of the United Nations. It is often talked about, without ever checking at which point we really are – explains Andrea Segrè, founder of the National Day of Prevention of Food Wasting and Scientific Director of theOsservatorio Waste Watcher InternationalFor this reason, in 2025 the day that increases in Italy on food waste is launching its challenge for all Italians: to arrive in 2030 for a waste per head of the population of 369.7 grams per week, or half of the 737.4 gram that was registered 10 years ago at that time, at that time recorded of the approval of the agenda 2030, we all have to deal with every year from 2025 to 2029, about 50 grams of food, to arrive in 2030 until a food waste per head by The agenda of the United Nations that required 12.3 objective to halve the waste of food between 2015 and 2030. An ambitious challenge, in which we can try with a practical and free tool, the wasteometer, which not only measures food waste every day, but also our print of the environment, the waste of hidden water and the emissions with regard to filled food ».

The Lemne Team Spacko: The Challenge Pilot Family

To play the role of "Pioneers" In this national challenge it becomes the Lamne Team Spacko, a Granarolo family, in the province of Bologna, who has decided to reduce its food effect by 50% by 2030. The Fantuz, a few with three children, were chosen as a team of pilot to demonstrate, by their daily experience, that it is possible to significantly reduce food waste within a family context. How?

Wasteometer: the app that helps you to waste less

In the center of the Waste Zero Challenge, the Waste Birth, the innovative app is developed byUniversity of Bologna - DistaalPromoted through the last minute Market's Waste Zero campaign. In particular, the application enables users to capture the quantity and type of food thrown away in real time and to calculate the environmental, economic and ecological impact of waste.

Moreover, it offers a series of practical tools to reduce food waste, offering concrete solutions for a more conscious management of food. Under the functions, for example, useful advice is found about reusing leftovers creative, so that they are converted into new dishes and unnecessary losses are avoided. The app also gives suggestions to keep food correctly to extend their freshness and to maintain its value, to maximize the use of what we have available. And again, it provides detailed information about how to read the labels correctly and to interpret the expiry dates, so that users are helped to make better -informed choices.

To stimulate a change in daily habits, the waste also includes educational quizzes that invite users to think about more sustainable and conscious behavior in the kitchen. But let's take on the challenge.

How does the Zero Challenge 2025-2030 waste work?

The Zero Challenge 2025-2030 Waste is open to anyone who wants to participate, individually or in a group, both locally and nationally. Participants can submit an application for waste via the "Champions 2030" group, or by sending a request via e -mail to info@sprecometro.it. Candidates will be selected on the basis of criteria of dedication to sustainability, of geographical and family representativeness, to guarantee a heterogeneous and large champion. Each participant will have to explain his level of food waste on 5 February 2025 and have to undertake to reduce it by 50% by 2030, using the tools supplied by waste waste.

The path of each participant will be documented and shared on social media, through interviews, photos, videos and messages, with the aim of increasing the awareness of the public about the benefits of responsible food behavior. Every year, on February 5, the results of the participants will be published, which will be compared with the official data of the Waste Watcher observatory, hoping to stimulate healthy competition and motivate a larger number of citizens to share take the cause.

The winner of the Waste Zero Challenge 2025-2030 will be the one who, thanks to the constant dedication and approval of good practices, will be able to reduce his food waste in a more important way. The initiative not only rewards the result, but also celebrates the change in customs and responsibility against the future of our planet.